Article · Volume 2, Issue 3 · pp. 270–272

Exploring the Contents of the Official Portal of the Ministry of Tourism, Arts and Culture (MoTAC), Malaysia

Muhammad Asyraf Mohd Bakri¹, Lim Thong Soon¹, Mohammad Kamal Sabran²

¹School of Applied Creative Arts and Design, Han Chiang University College of Communication, Jalan Lim Lean Teng, George Town, Pulau Pinang, MALAYSIA.
²School of The Arts, Universiti Sains Malaysia, USM, Pulau Pinang, MALAYSIA.

Abstract

The Malaysian Ministry of Tourism, Arts and Culture (MoTAC) preserves and promotes the country’s cultural heritage, with the development of the tourism economy, holding great importance in the era of global connectivity. Via the official MoTAC website in Malaysia it presents itself as a comprehensive portal that provides access to the country’s rich cultural fabric and dynamic tourism scene. The importance of web portals in promoting the ministry on digital platforms has been highlighted. The objective of this article is to evaluate MoTAC’s official website, focusing on design, user interface, navigation structure, content, information, interactivity, performance, and reliability. Through the implementation of a comprehensive analysis of this online platform, the objective is to offer important observations and recommendations that can improve the user experience and accessibility of information related to Malaysia. The platform’s efficiency in sharing information and fostering collaboration through rich content, regular updates, and a user-friendly layout.

Keywords: Portal; MoTAC; Tourism; Interface; User-Friendly

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