Trends in Political Campaigning Research: A Bibliometric Literature Analysis

Abstract

This research aims to document the trend of political campaigning from 2011 onward. Further, this research will address the broader context of proposing and identifying future trends and scope in political campaigning. Using a bibliometric analysis approach using, R. Authors has examined almost 1090 documents from reputed databases like Scopus and Web of Science from 2011 onward. The findings of this study concluded that the literature on election campaigning is extremely fragmented and yet in its early stages. Henceforth, building a more coordinated effort in storing these data is necessary, which would help the scholar and researcher, regardless of their disciplines, to acquire a viewpoint on political campaign study.

Keywords: Social media; Election; Political campaigning; Political communication