Research on the Influence Mechanism of Co-innovation Intention in Intellectual Property Service of China
Gu Li1★, Han Xue1, Hong Chen1, Ren Li-qiang1, Ding Kun1★ Corresponding author
- 1WISE Lab, Faculty of Humanities and Social Sciences, Dalian University of Technology, Dalian, 116024, CHINA.
CORRESPONDENCE
Gu Li
WISE Lab, Faculty of Humanities and Social Sciences, Dalian University of Technology, Dalian, 116024, CHINA.
Received: 12-07-2017; Revised: 28-09-2017; Accepted: 13-11-2017.
Volume 6, Issue 3 · pp. 131–140 · PUBLISHED · DOI: 10.5530/jscires.6.3.20
ABSTRACT
Using theory of planned behavior, along with an analysis of the influence of co-innovation attitude, subjective norm, perceived behavioral control and other factors on co-innovation intention, this research explores the relationships among various factors. The aim of this paper is to construct a theoretical framework for the influence mechanism of co-innovation intention in intellectual property service. Using structural equation modeling to analyze the influence mechanism of co-innovation intention in intellectual property service, the results indicate the following: cooperative belief intensity, prescriptive norm, exemplary norm and resource control ability have a positive influence on co-innovation intention; prescriptive norms, exemplary norms and organizational effectiveness have a positive influence on cooperative belief intensity; and prescriptive norms, exemplary norms and organizational effectiveness have a positive influence on the evaluation of expected results.
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Li, G., Xue, H., Chen, H., Li-qiang, R., & Kun, D. (). Research on the Influence Mechanism of Co-innovation Intention in Intellectual Property Service of China. Journal of Scientometric Research, 6(3), 131–140. https://doi.org/10.5530/jscires.6.3.20